| Founder(s) | Kavita Radheshyam |
|---|---|
| Founded | August 2011 |
| Location | India, Internet |
| Focus | Animal rights |
| Motto | "Let's Start Speaking For The Mute Animals" |
| Website | http://www.kavitaradheshyam.in |
The Kavita Radheshyam Animal Movement (KRAM) is an internet-based animal rights movement started by Bollywood actress and animal activist Kavita Radheshyam.[1] Radheshyam held a naked photo shoot to spotlight cruelty against animals in India, and became the brand ambassador for the International Organization for the Protection of Animals (OIPA), an Italian-based animal rights group.[2] Unsatisfied with the way the organization worked, Kavita left and started KRAM.